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General Principles
Moosehead Breweries Limited is committed to preserving and safeguarding your right to privacy. Moosehead
Breweries Limited adheres to the requirements of the Personal Information Protection and Electronic
Documents Act ("PIPEDA"). PIPEDA regulates the manner in which Moosehead Breweries Limited collects,
uses, discloses and otherwise manages your personal information. Moosehead Breweries Limited may, in its
sole discretion, modify the Policy at any time with or without notice to you. The revised Policy shall be
posted on the Moosehead Breweries Limited website located at www.Moosehead.com and every other Moosehead
Breweries Limited website (individually and collectively, the "Website"). You should review the Policy on
a regular basis for any such changes. You agree that your continued use of the Website after the revised
Policy has been posted constitutes your consent to such revised Policy. The Website may contain links to
other non-Moosehead Breweries Limited websites. Moosehead Breweries Limited is not responsible for the
privacy practices or content of such other websites.
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Information We Collect
Website. Moosehead Breweries Limited may collect information about you when you register to become a
member of the Website. In addition, Moosehead Breweries Limited keeps a record of the email addresses of
those who communicate with us via the Feedback tool. The information collected may include your name,
address, telephone number, e-mail address, date of birth, gender, facts regarding your consumer habits and
preferences.
Complaints. Moosehead Breweries Limited may collect information about you if you contact
Moosehead Breweries Limited with a consumer complaint or request. The information collected may include
your name, address, telephone number, email address, date of birth and facts regarding the complaint or
request.
Marketing Research. In addition, Moosehead Breweries Limited may collect information
about you if you participate in any Moosehead branded marketing research. The information collected may
include your name, address, telephone number, email address, date of birth, gender, and facts regarding
your consumer habits and preferences.
Contests and Promotions. Lastly, Moosehead Breweries Limited may collect information
about you if you participate in any Moosehead Breweries Limited contest or promotion. The information
collected may include your name, address, telephone number, email address, date of birth, and facts
relevant to the contest or promotion participation.
Consent. Generally, Moosehead Breweries Limited will obtain the consent of individuals
at the time personal information is collected or disclosed. Moosehead Breweries Limited with make
reasonable efforts to ensure that when personal information is collected that you understand why it is
collected.
Limiting the Collection of the Personal Information. Moosehead Breweries Limited will
limit the collection of personal information to that which is required to provide the necessary service or
conduct the necessary activity and will only collect personal information through fair and lawful
means.
Withdrawal of Consent. You may withdraw your consent to the collection, use or
disclosure of personal information at any time subject to any specific contractual provisions and the
requirement to provide reasonable notice.
Use of Cookies
Cookies are simple text files that web browsers place on computer hard drives when sites are visited.
Cookies cannot damage files, nor can they read information from a user's hard drive. Moosehead Breweries
Limited uses cookies to help us measure the number of visits, average time spent, page views and other
statistics relating to use of our Website. Our Cookies pose no security risk to you as they contain no
personal information, only a special string that tells the service that you are a past user of the
Website. No personal information is stored within the Cookies. Please note that certain features on the
Website may not function if you do not accept Cookies. Therefore, please accept any Cookies that Moosehead
Breweries Limited sends to your computer. You can turn off the Cookie warning by selecting preferences or
options from your browser's menu, and turning off the warning toggle.
Security Safeguards
Moosehead Breweries Limited understands the importance of protecting your personal information and will
implement safeguards to protect personal information against unauthorized access including the use of the
latest Internet security protocols to protect personal information collected through the Website. However,
you should be aware that the Internet is not a secured medium. Therefore, Moosehead Breweries Limited does
not represent or warrant the complete security of the personal information provided by you to Moosehead
Breweries Limited through the Website. You understand that you are providing such information to Moosehead
Breweries Limited at your own risk.
Employees of Moosehead Breweries Limited who will be involved in the collection of personal information
will be educated with respect to the importance of maintaining the confidentiality of personal
information.
Moosehead Breweries Limited will use care in the disposal and destruction of personal information in order
to prevent unauthorized parties from gaining access to the information.
Use of Personal Information
Moosehead Breweries Limited uses your personal information for one or more of the following purposes:
(1) identify who you are; (2) improve the content of the Website; (3) personalize the content or layout of
the Website for consumers; (4) notify consumers of updates to the Website; (5) contact consumers for
marketing purposes; (6) improve its products and services; or (7) process your consumer complaint or
request.
Disclosure of Personal Information
Your personal information will not be used to place you on any mailing lists, except with your prior
consent. Under no circumstances will we sell our customer lists, trade or rent your personal information
to third parties.
Accuracy and Retention of Your Personal Information
Moosehead Breweries Limited will take all reasonable steps to update or correct your personal information
when necessary.
Moosehead Breweries Limited will keep your personal information only as long as necessary for the
identified purposes or as required by law.
Providing Access to Personal Information
Upon written request and subject to the exemptions stipulated by law, Moosehead Breweries Limited will
inform individuals of the existence, use and disclosure of your personal information and provide access to
that information. If you request disclosure of your personal information you may be required to provide
sufficient information to permit Moosehead Breweries Limited to provide an account of the existence, use
and disclosure of the information.
Moosehead Breweries Limited may charge an administration fee for providing access to the personal
information in accordance with your request. Moosehead Breweries Limited will respond to the request for
personal information within thirty (30) days and if Moosehead Breweries Limited is not able to produce the
information within this time frame will provide an explanation and will indicate when the information will
be produced.
Inquiries or Complaints
Moosehead Breweries Limited is responsible for personal information under its control and has designated a
Privacy Officer who is accountable for Moosehead Breweries Limited's compliance with this Privacy Policy
and PIPEDA. If at any time you have any questions or complaints about this Privacy Policy or your personal
information and how it is being used, collected or disclosed (including if you wish to request to update
or correct any personally identifiable information you have provided), or you wish to withdraw your
consent to "Use of Personal Information", please do not hesitate to contact us at
consumerinquiries@moosehead.ca, toll free at
1-877-888-2337; or write to us at:
Moosehead Breweries Limited
Attn: Privacy Officer
P.O. Box 3100
89 Main Street West
Saint John, New Brunswick
E2M 3H2
Fax: 506-635-4456
Cheers! And please drink responsibly.
